Spatial Computing (XR)

Merging Our Worlds, Digital and Physical

Beyond the Screen: Interacting with Digital Realities. For decades, our interaction with computers has largely been confined to flat screens. We look at information, but we don't truly step into it. Spatial Computing (XR) represents a monumental shift in this paradigm. This Deep Tech domain is about integrating digital information and experiences directly into our physical environment, allowing us to interact with virtual content as if it were truly present in our three-dimensional world.

Artificial Intelligence in Ski Resorts

The fusion of artificial intelligence with the ski industry represents a revolutionary shift in winter sports. Beyond the traditional charm of skiing, modern resorts are becoming sophisticated technological ecosystems where AI quietly enhances every aspect of the experience.

Amazon Rufus

Rufus, Amazon's New Intelligent Virtual Assistant

Amazon has announced the launch of Rufus, its new generative AI-powered virtual shopping assistant. Rufus is designed to enhance the shopping experience for customers by providing personalized

The Artificial Intelligence in Formula 1

How is Artificial Intelligence (AI) used in Formula 1?

AI has found applications in various areas of F1, enhancing both team and driver performance. It is transforming Formula 1, from race strategy to car design, without forgetting the spectator experience.